How L’Oréal used Wranx to deliver product knowledge training to remote teams within their Professional Products division.
L’Oréal, the world’s leading beauty brand, needed to provide online training to remote teams within their Matrix Professional Products division. By utilising Wranx, they were able to improve brand communication as well as product knowledge across the UK.
Delivering engaging training to disparate teams
Matrix is a professional hair care brand which is part of the L’Oréal Professional Products Division. The brand offers a wide range of hair care, hair colour and hair texturizing products including: Biolage, Total Results, SoColor, Color Sync, Style Link and Opti.Smooth.
Matrix’s business model is a distributor-in-direct sales model, so they needed to provide their customer-facing teams with a remote learning solution for both field and store colleagues.
Matrix also needed to establish a great communication method to their teams, due to the business being fast paced with constantly changing content around product features and benefits.
Knowledge retention, simplified
Matrix needed a learning solution that was quick, impactful and engaging for staff. The majority of those taking part in the daily training were field based staff working remotely, so having access to training on tablets and smartphones was a priority. They also needed to reinforce classroom learning for groups of hairdressers that had previously attended training courses.
Matrix found Wranx – a mobile microlearning platform that facilitates personalised learning through Spaced Repetition. This learning technique automatically identifies knowledge gaps within learner groups and provides a tailored learning path for each individual based on what they do and don’t know.
The app is available on all devices, meaning that employees could access their training on the go at a time convenient to them.
Wranx’s approach tied in well with their requirements, where information learnt from previous training sessions (such as classroom-based training) could be reinforced at a later date in digestible chunks.
Bespoke bite-sized training delivered to customer facing teams
Matrix used Wranx for product knowledge training for their sales teams, store educators and internal staff. Wranx’s Content Team converted Matrix’s existing content into short, bite-sized modules that could be easily digested by teams. Training modules were released monthly and covered a variety of different product categories. Training modules were delivered in the form of ‘daily drills’ – approximately 10–12 questions a day that take no longer than 2–3 minutes to complete. This bite-sized approach worked well for Matrix employees, who were also sent daily reminders to complete their training.
Improved communication and engagement
Using the unique method of Spaced Repetition that Wranx provides, the refresher training proved to be very popular with the hairdressers, with 100% of learners stating that using Wranx would enable them to improve in their role. Whilst most employees had used some type of e-learning previously, the bite-sized format of training was voted as one of the best features of Wranx, with learners stating that it had helped them to better retain knowledge. Furthermore, Matrix saw up to 87% overall engagement from participants, with 6am-8am being the most popular time of day for learners to complete their Wranx daily drills. The ability to access training anywhere, on any device was also a success factor, with 76% of logins being recorded on mobile devices.
The Wranx team are super organised and professional and have hand-held us from pilot to launch which has been seamless. It’s 2 minutes, low commitment, low cost and improves brand communication. The gamification and internal want for success between teams has also given engagement, with success and recognition being a driving force to keep improving their scores