Provide the best possible service and maximise revenues
Strong product knowledge ensures your employees can provide the best possible service to customers and, coupled with sales training, helps to maximise revenues.
Not only do employees forget sales training and product knowledge over time, though, a company’s products and services may also be regularly updated.
Wranx uses short but regular drills and assessment to keep your salespeople and other employees fully briefed on your company’s products, services and sales processes.
“It’s incredible to see our sales representatives so engaged in training. They love the daily drills and the competitive, gamification aspects. More importantly, they value how Wranx helps them retain information they learn in the classroom so that they can be more effective in the field. Every team to which we introduce Wranx falls in love with the approach.”
– Danielle Davis, Sales Enablement Program Manager at IGT
Your company might have great salespeople, but if they don’t know their stuff about your products or services then you’re not going to make sales – or at least not as many as you should. Of course, your salespeople need to be able to answer any questions that potential customers put to them, but they also need to be able to convey the depth of knowledge and confidence that goes with that.
Learning about a company’s products and services isn’t necessarily a quick or easy process, though, especially if you’ve got a lot of them or there’s a lot of detail. This means that developing product knowledge training can be very important – and gets more important the more information there is to be learned. It needs to be both effective and efficient.
It is fair to say that some organisations have a negative opinion of sales training. In addition the money it costs, not all members of staff will be able to remember and apply newly acquired knowledge. However, this is only the case if the wrong type of sales training has been adopted. By choosing the right teaching techniques and learning approaches, both the business and workforce can enjoy countless benefits.
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