Why is product knowledge a powerful skill for salespeople to possess? The simple reason is: the more you know, the more you sell. A study found that found that 89% of customers get frustrated because they need to repeat their issues to multiple representatives. Moreover, another study found that 87% of customers think brands need to put more effort into providing a consistent experience. A high level of product knowledge, however, can prevent these frustrations.
Product knowledge: the more you know, the more you sell
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