Retail staff greatly influence consumer purchase decisions and can improve brand image, leading to customer loyalty to your organisation.
Employees should be given the chance to experience products, allowing them to provide personalised recommendations which are more authentic. After all, it is rare for staff to endorse items they know little about and have never tried.
To encourage retail associates to try out your products, offering discounts is essential. This is where a Pro Deal programme can come in. This allows you to provide employees with more affordable access to your products and, in turn, they will drive full-price consumer sales.
How to drive sales and brand advocacy with a pro deal programme
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