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Revamp sales training programs with microlearning

Revamp sales training programs with microlearning

by | Jul 25, 2023 | Sales Training

Did you know that 58% of buyers say that sales reps are unable to answer their questions? Do you have a way of tracking this at your organization? If not, it’s worth doing some research as you could potentially be slowing down, or worse, losing out on sales.

The market has changed dramatically over the last 10 or so years. Now buyers have access to a lot more information about products and services on the internet, and as such, will spend time doing their research before making a purchasing decision. It’s therefore imperative that your sales team know your product like the back of their hand, so they can skillfully convert more sales. 

But with the average turnover rates for sales teams being around 34% and studies showing that 84% of sales training is forgotten after 3 months, staying on top of training is no mean feat. Companies should provide sales training on a regular to ensure their teams have up to date product and business knowledge. In this blog we’re exploring how often you should be running training sessions, the benefits of using online tools and how the Wranx platform can help. 

 

How often should you provide sales training? 

  • Frequency: The frequency of sales training can vary depending on factors such as the industry, company size, and specific needs. However, it is generally recommended that organizations should provide regular training sessions throughout the year rather than relying on one-time or sporadic training event
  • Monthly or Quarterly: Many companies allocate monthly or quarterly training sessions to reinforce sales skills, introduce new strategies, and address any knowledge gaps. This approach enables sales teams to stay updated with the latest industry trends and best practices
  • Consistency: Consistency in sales training is crucial for long-term success. Instead of overwhelming salespeople with extensive training all at once, breaking it down into smaller, consistent sessions allows for better retention and application of knowledge
  • Onboarding and Continuous Development: Providing initial onboarding training for new hires is essential to equip them with foundational sales skills. Additionally, ongoing training and development should be part of the company culture to support skill enhancement and ensure that sales teams stay ahead of market changes.
  • Adaptive Training: It’s important to adapt the training frequency based on the needs of individual sales teams or individuals. For example, if there are new products or services, significant market shifts, or specific skill gaps identified, more frequent or targeted training sessions may be necessary.
  • Evaluation and Feedback: Regularly evaluating the effectiveness of the training programs and gathering feedback from salespeople can help refine the training strategy and adjust the frequency as needed.
  • Remember, the frequency of sales training should be customized to fit the unique requirements of each company and its sales teams. By investing in regular and well-designed sales training, companies can enhance the skills, knowledge, and performance of their salesforce.

 

The benefits of using sales training software

  • Personalize Training: One of the biggest benefits of sales training software is that it allows you to personalize your training program. Every sales team is different, and within those teams individual needs will vary. By using training software, instead of traditional classroom-style learning techniques, you can easily create individualized training programs that cater to your team’s specific strengths and weaknesses. This ensures that your sales team is receiving the training they need to succeed and reach their full potential
  • Consistent Training: Consistency is key when it comes to sales training. You want your team to receive the same level of training and knowledge no matter who is conducting the sessions. When you invest in sales training software, you can ensure that your entire team is receiving the same training program. This helps to create a level playing field and ensures that everyone has the same knowledge base to work from.
  • Real-Time Feedback: Feedback is vital to the success of any sales team, but it can be challenging to provide individual feedback to each team member. With sales training software, you can easily provide real-time feedback to your team during their training sessions. This helps them to identify areas for improvement and make adjustments quickly. This creates a more efficient sales team that is capable of adapting and growing as they learn.
  • Improved Analytics: Analytics play a crucial role in any business, and sales are no exception. By investing in sales training software, you gain access to valuable analytics that can help you evaluate the effectiveness of your training program. You can track data such as completion rates, quiz scores, and engagement rates. This allows you to stay on top of your team’s progress and make changes to your training program accordingly.
  • Cost-Effective: Finally, investing in sales training software can save your business money in the long run. Traditional sales training methods can be costly, requiring trainers and travel expenditures, with the average company spending around $2,000 or more annually on training for each sales rep. Sales training software eliminates the need for expensive trainers, and courses can be accessed remotely from anywhere in the world. This makes it a cost-effective solution to your sales training needs.

 

The benefits of a microlearning platform in sales training 

The usual ROI of sales training is 353%, but you can get an even higher return by using an online training tool. A microlearning platform offers several benefits for sales training:

 

1. Just-in-time information 

Microlearning provides sales teams with quick and easily accessible information that they can use immediately in their sales interactions. With bite-sized content, salespeople can access the specific knowledge they need at the moment of need, improving their performance on the job.

 

2. Versatility of content formats

A microlearning platform allows for the delivery of various content formats, such as videos, quizzes, interactive modules, and infographics, all in one place. This versatility enhances engagement and caters to different learning preferences, making the training experience more engaging and effective.

 

3. Cost-effectiveness

Designing a microlearning program is cost-effective compared to developing a full-fledged eLearning course. The smaller content units are easier and quicker to create, update, and maintain, reducing training costs while still achieving effective learning outcomes.

  

4. Accessible anytime, anywhere

Microlearning platforms are digital and accessible online, allowing learners to access training materials remotely or on the go. This flexibility enables sales teams to learn at their own pace and convenience, ensuring continuous learning even in dynamic sales environments.

 

5. Improved knowledge retention

Microlearning’s focused and concise nature helps improve knowledge retention. By presenting information in small, manageable chunks, learners can absorb and retain key concepts more effectively. This promotes better application of knowledge in real-world sales scenarios.

 

The added benefits of Wranx sales training software 

At Wranx we’ve added gamification elements and scientifically proven learning techniques to our microlearning platform to make our training app more engaging, so that your staff look forward to learning.

Here’s how it works:

  • Spaced Repetition: Wranx utilizes spaced repetition, a proven learning technique that optimizes memory retention. By strategically spacing out the delivery of content and reinforcing key concepts at intervals, Wranx helps learners retain information more effectively.
  • Bite-sized Learning: Wranx breaks down training materials into bite-sized, easily digestible modules. This approach ensures that learners can engage with the content in short, focused sessions, maximizing their attention span and knowledge absorption.
  • Personalized Learning: The Wranx platform provides personalized learning experiences by adapting content delivery based on individual learning needs and performance. Learners receive targeted content that addresses their specific knowledge gaps, making the training more relevant and engaging.
  • Convenience and Accessibility: Wranx offers a flexible and accessible training experience. Learners can access the platform anytime, anywhere, using their preferred devices. This convenience allows sales teams to fit training into their busy schedules, increasing engagement and participation.
  • Improved Knowledge Retention: With the use of spaced repetition and interactive learning techniques, Wranx enhances knowledge retention. By reinforcing learning over time, learners are more likely to remember and apply what they have learned in real-world sales situations.
  • Analytics and Progress Tracking: Wranx provides robust analytics and progress-tracking features. Companies can monitor learners’ performance, track progress, and identify areas that require additional focus or support. This data-driven approach enables companies to make informed decisions and continuously improve their sales training programs.

 

Overall, the Wranx microlearning platform offers a modern and effective approach to sales training, leveraging spaced repetition and personalized learning to enhance knowledge retention, engagement, and performance.

 

We work with The North Face to enhance their sales training programs and they have had a hufe amount of success using our app.

 

How The North Face used Wranx  to excel

The North Face utilized Wranx for sales training to deliver retail-related training to their employees. This included customer service, product knowledge, and sales training. By implementing Wranx, The North Face aimed to reduce training time and enhance knowledge retention. The use of Wranx’s customized and scientifically-proven learning approach allowed them to achieve a 75% increase in knowledge retention. The platform provided a convenient and accessible way for employees to engage in training, with content delivered directly to their devices. By combining incentives with training, The North Face successfully engaged learners and improved sales performance. The specific details of how The North Face implemented Wranx for sales training can be found in the sources provided. 

 

We’ve had a really positive experience with Wranx. Not only do our employees enjoy completing the short drills, they have been motivated by the gamification features on the app. Using this platform has had a direct impact on our customers, as a higher level of training has ensured they have an enjoyable experience in store. The uplift in sales is clear, as customers have said that their purchase decisions were influenced by our store colleague’s advanced product knowledge!

SALES TRAINING EDUCATION MANAGER, The North face  

Investing in sales training software can help your business in countless ways. From personalizing training to providing real-time feedback, a software platform ensures that your sales team is receiving the training they need to succeed. Additionally, it allows you to evaluate the effectiveness of your training program with ease. Of course, there is an initial investment, but over time, you’ll save money by eliminating travel expenses and trainers. So why not explore the options and see how sales training software can benefit your business today?

 

Book a call with our friendly team to see how Wranx can enhance your sales training initiatives.

Understanding the Benefits of Spaced Repetition

Understanding the Benefits of Spaced Repetition

by | Jul 10, 2023 | Spaced Repetition

Learning a new skill or subject can be challenging, especially when you’re trying to memorize a lot of information. Spaced repetition is a learning technique that can help you remember more information in less time and with less effort. This method is based on the idea that the more frequently you review information, the more likely you are to retain it. In this blog post, we’ll take a closer look at what this training method is, how it works, and how you can get started using this technique to enhance your learning ability.

Understanding Spaced Repetition

Spaced repetition is a technique that involves gradually increasing the time between reviews of information. When you first learn a new concept, you might review it several times in a short period to ensure it sticks in your memory. Over time, as you become more comfortable with the material, you’ll review it less frequently, with longer gaps in between reviews. By spacing out your reviews in this manner, you’re more likely to remember the information long-term. 

Why Spaced Repetition Works

The reason spaced repetition is effective is because it leverages advances in our understanding of how memory works. Our brains remember things better when we tie them to something emotional or meaningful. Spaced repetition encourages you to recall information just when it’s starting to fade from your memory. This act of retrieval strengthens the neural pathways associated with that information, making it easier to recall later on.

Applying Spaced Repetition To Your Learning

While you can use spaced repetition with anything you’re trying to learn, it’s most often used in language learning apps such as Duolingo and apps to remember facts. These apps tailor their learning experience to individual users, making sure that they’re reviewing items they’re likely to forget much sooner than items they’ve already mastered. If you prefer a physical approach, creating flashcards can be an effective way to test yourself using the spaced repetition system. Platforms like Wranx offer an online version of flashcards which are proven to be more engaging for your learners than paper cards. 

Advanced Techniques for Spaced Repetition

If you’re willing to put in a little extra effort, there are ways to take spaced repetition to the next level. One technique is to use active recall, or the process of recalling information from memory instead of simply reading. Another technique called interleaved practice involves mixing up different subjects or topics to increase the difficulty of retrieval. This technique is particularly useful for language learners because it resembles how our brains naturally acquire language.

 

4 key benefits

 

1. Better Long-term Retention

Spaced repetition is based on the idea that we learn best when we review information over a long period of time, rather than cramming it all in at once. When you review information after a certain amount of time has passed, it forces your brain to retrieve the information from memory, which helps strengthen neural connections and increase retention. Studies have shown that this leads to better long-term retention of information compared to other study techniques.

 

2. Time-saving

With this learning technique, you can save time by focusing on the information that you need to review the most. Instead of reviewing all your notes or past assignments, spaced repetition software can help you identify which concepts you are struggling with the most and target those areas. By focusing on the areas where you need the most improvement, you can cut down on the amount of time you spend studying overall.

 

3. Lower Stress Levels

Spaced repetition can also reduce stress levels because it helps you feel more in control of your learning. Instead of feeling overwhelmed by a large amount of information to remember, it allows you to break it down into smaller, more manageable chunks. It can help you avoid the feeling of cramming right before a big test or project deadline.

 

4. Fun and Interactive

Spaced repetition software also utilizes gamification techniques to make the review process more enjoyable and engaging. Many platforms, such as Wranx, include features such as leaderboards, progress trackers, and virtual rewards to incentivize users to review information consistently. This gamification can make studying feel less like a chore and more like a fun activity.

 

In conclusion, spaced repetition is an effective learning technique that can help improve your retention of new information. By spreading out your reviews of material over time, you’ll remember more information with less effort. The best part? This method works with just about anything you want to learn, which makes it easy to integrate into your existing routine. Whether you use a micro-learning app or create your own flashcards, spaced repetition is a powerful tool for anyone who wants to enhance their learning ability.

Now that you know what spaced repetition is and how it works, you can start using this powerful learning technique to your advantage. The next time you’re struggling to remember information, try using this technique to space out your review sessions and see how much easier it is to recall later on. With a little effort, you’ll find that this method of studying can help take your learning to the next level.

 See how Wranx has helped businesses like yours increase their learner’s knowledge using spaced repetition.

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How inclusive training can boost employee morale and productivity

How inclusive training can boost employee morale and productivity

by | Sep 1, 2022 | Corporate Training

A diverse and inclusive workplace can help your business become more innovative, productive and profitable, with inclusive workplaces being 1.7 times more likely to lead their industries in innovation and 25% more likely to have above-average profitability.  Statistics also show that inclusive workforces make better business decisions 87% of the time, leading their businesses to achieve 60% better performance results overall.

Diversity refers to the make-up of your workforce: ensuring equal opportunities for all regardless of their background. Inclusivity goes beyond diverse hiring practices and team dynamics. Inclusivity is key to creating a positive workplace culture in which all employees feel comfortable, confident and valued. Happy employees are what help your business to thrive!

Inclusion in the workplace can help your business function better at individual, team, and company levels. However, proper diversity and inclusion (D&I) training, as well as inclusive training practices, are essential to securing the benefits on offer.

(more…)

Microlearning examples and best practices

Microlearning examples and best practices

by | Aug 6, 2022 | Microlearning

Microlearning is a training technique that delivers relevant learning content in bite-sized units which can be accessed by the learner at their own convenience. Unlike traditional training methods, which can be passive, time consuming and dense with content, microlearning supports knowledge retention by offering learners shorter sessions that cover exactly what they need to know at exactly the right time.

Microlearning is growing in popularity among businesses and learners as an alternative learning solution. In fact, 8 out of 10 learning & development professionals favour microlearning because their learners prefer it, and it has been shown to create up to 50% more engagement among users.

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Exploring Spaced Repetition Learning (L&D)

Exploring Spaced Repetition Learning (L&D)

by | Jun 15, 2022 | Spaced Repetition

In the quest for more effective learning methodologies, spaced repetition stands out as a golden strategy not just for its remarkable efficiency but also for the wide scope of applications it offers. Although not a new concept—dating back to the pioneering research of Hermann Ebbinghaus in the late 19th century—spaced repetition is currently experiencing a renaissance thanks to advanced technology and a deeper understanding of cognitive science. In this article, we will unravel what spaced repetition learning entails and how it can be harnessed by learning and development leaders to revamp their training approaches.

Introduction: The Significance of Spaced Repetition Learning

Imagine being able to remember information with significantly less mental effort and time spent studying. This is the promise of spaced repetition learning, a technique that involves revisiting and repeating learned material at increasing intervals of time. The method prides itself on being grounded in neuroscience, capitalizing on the psychological spacing effect, where information retention is notably enhanced by distributing study efforts over time. For learning and development leaders, this approach can mean the difference between training that sticks and training that fades into oblivion.

Understanding Spaced Repetition Learning

The Mechanism and Benefits in Memory Retention

Spaced repetition leverages the brain’s preference for sporadic reinforcement, which is known to strengthen memory traces. Unlike traditional cramming, where material is reviewed intensively at first and then quickly forgotten, spaced repetition optimizes learning schedules to ensure long-term retention. By strategically reviewing material at increasing intervals, learners engage in active recall, a process that solidifies memory through repeated mental effort.

Comparison with Traditional Learning Methods

Traditional learning methods, such as massed practice or “cramming,” have their time and place, but they pale in comparison to the efficiency and effectiveness of spaced repetition. While cramming may provide short-term mastery, spaced repetition paves the way for robust and resilient long-term memory. The comparison is not just about duration but also about the retention and recall benefits that come with properly spaced out review sessions.

Applications in Learning and Development

Enhancing Employee Training Programs

The incorporation of spaced repetition into employee training programs can lead to more profound retention of critical information. Whether it’s product knowledge, company policies, or soft skills, utilizing spaced repetition ensures that the learning is not only absorbed but can also be invoked with ease, day in and day out. By tailoring training content to the upcoming review schedule, leaders can gear their workforce towards sustained mastery.

Improving Knowledge Retention and Transfer

Spaced repetition doesn’t just help employees remember; it also assists in the transfer of knowledge from short-term to long-term memory. When knowledge is reviewed at the optimal intervals, it becomes a part of an individual’s cognitive toolkit, available for application in various scenarios. The implications for problem-solving and decision-making are vast, with a workforce that is equipped not just with knowledge but with the ability to apply it meaningfully and creatively.

Implementing Spaced Repetition Learning

Tools and Platforms Available

The adoption of spaced repetition learning in organizational settings is made more accessible through a range of tools and platforms designed to streamline the process. These range from simple flashcard apps like Anki to more sophisticated learning management systems (LMS) that integrate spaced repetition algorithms. Such software not only schedules review times but also adapts to the learner’s performance, ensuring that each individual is supported in their unique learning curve.

Best Practices and Tips for Successful Integration

Integrating spaced repetition learning effectively into a training program requires careful planning and consideration. Learning and development leaders should focus on structuring content in digestible, review-friendly units. Identifying key learning objectives and aligning them with spaced learning intervals is also crucial. Additionally, providing regular feedback and encouraging active participation can significantly enhance the learning experience.

Case Studies

Success Stories of Organizations Implementing Spaced Repetition Learning

Many forward-thinking organizations have already implemented spaced repetition learning with impressive results. For instance, a multinational tech company reported a 210% increase in training retention after incorporating spaced repetition into their onboarding process. Similarly, a healthcare provider noted a 33% reduction in medication errors following the introduction of spaced repetition in their training programs. These triumphs serve as a beacon for others looking to modernize their learning strategies.

Conclusion: The Future of Spaced Repetition Learning in Learning and Development

As technology continues to progress and our understanding of human cognition deepens, the potential for spaced repetition learning to transform the field of learning and development is vast. This educational approach, rooted in evidence-based science, offers a way to make learning stick like never before. Learning and development leaders who grasp the significance of this method and weave it into their training fabric are poised to lead their organizations into an era of adaptive, efficient, and impactful learning. The future is indeed promising for those willing to make room for spaced repetition in their pedagogical arsenal.