Strong product knowledge among employees is crucial for an organisation’s success. Knowing your own product and being able to talk about it confidently creates a better customer experience. Can you imagine trying to sell a product that you know very little about? There are many aspects to a product that are important to know, such as:
Product and service knowledge is an important skill for employees to have across all industries, especially for those dealing with customers on a day-to-day basis. It is an important component of delivering high-quality customer service, as having more knowledge allows employees to meet customer needs to a greater extent. It also contributes to an employee’s understanding of the market and of your competition – knowing your product’s important features means employees can better explain how it differs to competitors.