Not only do employees forget sales training and product knowledge over time, a companies products and services may also be regularly updated. Wranx keeps your sales people and other employees fully briefed on your companies products, services and sales processes.
Employees that are well trained provide better service and close more sales, ultimately improving your bottom line. Wranx identifies the topics that your individual employees need to improve and delivers tailored training and testing in those areas.
Retail staff greatly influence consumer purchase decisions and can improve brand image, leading to customer loyalty to your organisation.
Employees should be given the chance to experience products, allowing them to provide personalised recommendations which are more authentic. After all, it is rare for staff to endorse items they know little about and have never tried.
To encourage retail associates to try out your products, offering discounts is essential. This is where a Pro Deal programme can come in. This allows you to provide employees with more affordable access to your products and, in turn, they will drive full-price consumer sales.
As a retailer, your ultimate goal is to boost product sales – without them, you don’t have a business. In today’s market, consumers have an array of choice, both in store and online. Research shows that one in every four people shop online, and this number is growing. In 2021, there have been 900 million more digital buyers than there were in 2020.
The customer experience is a customer’s perception of how a company treats them. These perceptions affect their behavior and drives their loyalty. It is imperative for retail stores to offer
a high-quality consumer experience – loyal customers are what sustains a business by increasing sales and creating a positive brand reputation.
