CASE STUDY

L’Oréal

Learn how L’Oréal improved product knowledge and engagement by 87% across their Matrix Professional Products division.

Challenge

L’Oréal, the world’s leading beauty brand, needed to provide online training to remote teams within their Matrix Professional Products division which is predominantly made up of remote field based sales staff.

Solution

Wranx offered Matrix a learning solution that could be completed on any device which was needed for remote staff. Wranx makes learning quick and fun, which would increase learner engagement and subsequently product knowledge across their field teams.

Results

The spaced repetition learning technique proved to be very popular with the hairdressers, with 100% stating Wranx had helped them improve in their role.

%

overall learner engagement

%

of learners said Wranx would enable them to improve in their role

“The Wranx team are super organised and professional and have hand-held us from pilot to launch which has been seamless. It’s 2 minutes, low commitment, low cost and improves brand communication. The gamification and internal want for success between teams has also given engagement, with success and recognition being a driving force to keep improving their scores.”

Deborah Lees, National Education Manager – Matrix, L’Oréal

Delivering engaging training to disparate teams

Matrix is a professional hair care brand which is part of the L’Oréal Professional Products Division. The brand offers a wide range of hair care, hair colour and hair texturizing products including: Biolage, Total Results, SoColor, Color Sync, Style Link and Opti.Smooth.

Matrix’s business model is a distributor-in-direct sales model, so they needed to provide their customer-facing teams with a remote learning solution for both field and store colleagues.

Matrix also needed to establish a great communication method to their teams, due to the business being fast paced with constantly changing content around product features and benefits.

Knowledge retention, simplified

Matrix needed a learning solution that was quick, impactful, and engaging for remote staff. Accessing training on tablets and smartphones was a priority. They also sought to reinforce classroom learning for groups of hairdressers who had attended training courses.

Matrix found Wranx, a mobile microlearning platform that facilitates personalized learning through spaced repetition. This technique identifies knowledge gaps and tailors learning paths for each individual. The app is available on all devices, allowing employees to access training anytime, anywhere.

Wranx’s approach aligned with their requirements, reinforcing information from previous sessions in digestible chunks.

Bespoke bite-sized training delivered to customer facing teams

Matrix used Wranx for product knowledge training for their sales teams, store educators and internal staff. Wranx’s Content Team converted Matrix’s existing content into short, bite-sized modules that could be easily digested by teams.

Training modules were released monthly and covered a variety of different product categories. Training modules were delivered in the form of ‘daily drills’ – approximately 10–12 questions a day that take no longer than 2–3 minutes to complete. This bite-sized approach worked well for Matrix employees, who were also sent daily reminders to complete their training.

 

Improved communication and engagement

Using the unique method of Spaced Repetition that Wranx provides, the refresher training proved to be very popular with the hairdressers, with 100% of learners stating that using Wranx would enable them to improve in their role. Whilst most employees had used some type of e-learning previously, the bite-sized format of training was voted as one of the best features of Wranx, with learners stating that it had helped them to better retain knowledge. Furthermore, Matrix saw up to 87% overall engagement from participants, with 6am-8am being the most popular time of day for learners to complete their Wranx daily drills. The ability to access training anywhere, on any device was also a success factor, with 76% of logins being recorded on mobile devices.

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