CASE STUDY
Vertex
Learn how Vertex improved employee knowledge by up to 60%, enabling better care for cystic fibrosis patients
CASE STUDY
Vertex
Learn how Vertex improved employee knowledge by up to 60%, enabling better care for cystic fibrosis patients
Industry
Pharmaceuticals
Main challenge
Training a disparate workforce
Key Benefit
Significantly reduced training time
A biotechnology company focused on developing innovative therapies for serious diseases, particularly cystic fibrosis.
%
reduction in training time
%
increase in knowledge
In the fast-paced world of the pharmaceutical industry, information evolves at lightning speed. For Vertex employees who interact directly with caregivers, staying ahead of the curve isn’t just important—it’s crucial. They need to not only grasp the latest updates but also retain this knowledge accurately to effectively convey product information to healthcare professionals.
“With traditional e-learning you can get saturated with information and knowledge – and that becomes useless. Wranx does the complete opposite and allows learners to digest information easily and at their own pace.”
Chris Lorio, Director of Commercial Training and Development – Vertex
%
reduction in training time
%
increase in knowledge
In the fast-paced world of the pharmaceutical industry, information evolves at lightning speed. For Vertex employees who interact directly with caregivers, staying ahead of the curve isn’t just important—it’s crucial. They need to not only grasp the latest updates but also retain this knowledge accurately to effectively convey product information to healthcare professionals.
“With traditional e-learning you can get saturated with information and knowledge – and that becomes useless. Wranx does the complete opposite and allows learners to digest information easily and at their own pace.”
Chris Lorio, Director of Commercial Training and Development – Vertex
Vertex needed:
Vertex faced the challenge of navigating through a vast sea of pharmaceutical content. They needed a solution that could transform this wealth of information into bite-sized, digestible nuggets. After all, it’s not just about knowing the facts; it’s about being able to communicate them clearly and confidently to patients and caregivers.
Vertex faced the challenge of training their diverse workforce in the US, particularly their Managed Markets team and Case Managers responsible for assisting caregivers and patients with prescribed medications.
“Our case management team don’t do any selling – they service patients and caregivers.”
Comprising multiple generations with varied learning preferences, Vertex had to ensure that their new training initiatives catered to the diverse needs of their workforce. This was especially crucial given the imminent dominance of Millennials in the workforce over the next decade.
Delivering quick and engaging training drills:
Wranx revolutionized the training process by condensing extensive materials into easily digestible chunks, requiring just 2 minutes per day to complete. Employees received daily reminders to log in, with fresh training programs rolled out monthly.
Vertex’s product information underwent a remarkable transformation at the hands of Wranx’s content team. They skillfully converted intricate pharmaceutical details into monthly modules for distribution among employees. These modules covered a broad spectrum of information, including groundbreaking releases like TRIKAFTA™, Vertex’s innovative triple-combination therapy for cystic fibrosis.
Delivered in the form of ‘daily drills’, each consisting of approximately 10-12 questions, the training sessions were designed to be completed within 2-3 minutes. This bite-sized approach resonated well with Vertex employees, who also benefited from daily reminders to stay on track with their training regimen.
Incredible results:
Learners enthusiastically tackled over 11,000 questions, completing each session in just 2 minutes per day. This streamlined, bite-sized approach ensured minimal disruption to their daily routines while maximizing knowledge retention. Impressively, learners retained up to 60% more information compared to traditional face-to-face training methods.
“Feedback from learners has been really positive, with the daily drills having a massive impact on their knowledge. Wranx also allowed us to reduce time spent curating and creating content by using their in-house team who developed bespoke modules on our behalf. That really helped us save a lot of time and in turn, boost productivity.”
Vertex witnessed a remarkable surge in engagement, particularly among the 25-34 age group. In a survey, an overwhelming 88% of Vertex employees praised Wranx for its user-friendly interface. Moreover, an astounding 81% expressed confidence that Wranx would significantly enhance their performance in their respective roles.
Vertex needed:
Vertex faced the challenge of navigating through a vast sea of pharmaceutical content. They needed a solution that could transform this wealth of information into bite-sized, digestible nuggets. After all, it’s not just about knowing the facts; it’s about being able to communicate them clearly and confidently to patients and caregivers.
Vertex faced the challenge of training their diverse workforce in the US, particularly their Managed Markets team and Case Managers responsible for assisting caregivers and patients with prescribed medications.
“Our case management team don’t do any selling – they service patients and caregivers.”
Comprising multiple generations with varied learning preferences, Vertex had to ensure that their new training initiatives catered to the diverse needs of their workforce. This was especially crucial given the imminent dominance of Millennials in the workforce over the next decade.
Delivering quick and engaging training drills:
Wranx revolutionized the training process by condensing extensive materials into easily digestible chunks, requiring just 2 minutes per day to complete. Employees received daily reminders to log in, with fresh training programs rolled out monthly.
Vertex’s product information underwent a remarkable transformation at the hands of Wranx’s content team. They skillfully converted intricate pharmaceutical details into monthly modules for distribution among employees. These modules covered a broad spectrum of information, including groundbreaking releases like TRIKAFTA™, Vertex’s innovative triple-combination therapy for cystic fibrosis.
Delivered in the form of ‘daily drills’, each consisting of approximately 10-12 questions, the training sessions were designed to be completed within 2-3 minutes. This bite-sized approach resonated well with Vertex employees, who also benefited from daily reminders to stay on track with their training regimen.
Incredible results:
Learners enthusiastically tackled over 11,000 questions, completing each session in just 2 minutes per day. This streamlined, bite-sized approach ensured minimal disruption to their daily routines while maximizing knowledge retention. Impressively, learners retained up to 60% more information compared to traditional face-to-face training methods.
“Feedback from learners has been really positive, with the daily drills having a massive impact on their knowledge. Wranx also allowed us to reduce time spent curating and creating content by using their in-house team who developed bespoke modules on our behalf. That really helped us save a lot of time and in turn, boost productivity.”
Vertex witnessed a remarkable surge in engagement, particularly among the 25-34 age group. In a survey, an overwhelming 88% of Vertex employees praised Wranx for its user-friendly interface. Moreover, an astounding 81% expressed confidence that Wranx would significantly enhance their performance in their respective roles.
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