CASE STUDY
The North Face EMEA
Discover how The North Face EMEA leveraged Wranx to enhance product knowledge and drive sales, resulting in a remarkable 50% increase in items per basket.
CASE STUDY
The North Face EMEA
Discover how The North Face EMEA leveraged Wranx to enhance product knowledge and drive sales, resulting in a remarkable 50% increase in items per basket.
Industry
Retail
Main challenge
Training a dispersed workforce
Key Benefit
Enhanced sales performance
The North Face EMEA is a leading brand renowned for its innovative outdoor products and commitment to excellence in customer experience.
%
increase in knowledge
%
increase in items in customer baskets
The North Face, renowned for its innovative outdoor products and advanced technologies, aimed to enhance the customer experience and drive revenue growth by ensuring high product knowledge among its store associates. With a diverse range of products and a dispersed workforce across Europe, The North Face sought a solution to deliver comprehensive product knowledge training in multiple languages to its associates.
“Using this platform has had a direct impact on our customers, as a higher level of training has ensured they have an enjoyable experience in store. The uplift in sales is clear, as customers have said that their purchase decisions were influenced by our store colleague’s advanced product knowledge!”
Senior Brand Education Manager – The North Face EMEA
%
increase in knowledge
%
increase in items in customer baskets
The North Face, renowned for its innovative outdoor products and advanced technologies, aimed to enhance the customer experience and drive revenue growth by ensuring high product knowledge among its store associates. With a diverse range of products and a dispersed workforce across Europe, The North Face sought a solution to deliver comprehensive product knowledge training in multiple languages to its associates.
“Using this platform has had a direct impact on our customers, as a higher level of training has ensured they have an enjoyable experience in store. The uplift in sales is clear, as customers have said that their purchase decisions were influenced by our store colleague’s advanced product knowledge!”
Senior Brand Education Manager – The North Face EMEA
Navigating Multilingual Training Challenges Across A Dispersed Workforce
The challenge for The North Face was to provide consistent and effective product knowledge training to a disparate workforce spread across different countries and regions, all while accommodating language variations. They needed a solution that could efficiently fill knowledge gaps among associates and ensure a seamless learning experience that fit into their busy schedules.
A Customized Learning Solution To Elevate Product Knowledge Training
The North Face selected Wranx, a microlearning platform specializing in personalized learning through Spaced Repetition, to address their training needs. Wranx’s adaptive learning approach automatically identified knowledge gaps and provided tailored learning paths for each individual associate. The platform’s accessibility across devices enabled convenient training deployment to associates located in various stores and regions. Additionally, Wranx worked closely with The North Face to customize the platform, including creating a media hub for on-demand resources and white-labeling the dashboard to reflect The North Face’s brand identity.
Elevated Performance and Sales Growth With Wranx Training Platform
Implementing Wranx resulted in significant improvements for The North Face. They observed a remarkable 73% increase in knowledge retention among employees, along with a notable 50% increase in items per customer basket. Additionally, 80% of learners improved their Certainty Based Marking (CBM) scores, indicating enhanced confidence and accuracy in retail-based knowledge. Associates attributed their improved product knowledge retention to Wranx’s unique use of Spaced Repetition, which facilitated better communication with customers and ultimately enhanced the in-store customer experience. These positive outcomes underscored the effectiveness of The North Face’s training program enhanced by Wranx in driving employee performance and customer satisfaction.
Navigating Multilingual Training Challenges Across A Dispersed Workforce
The challenge for The North Face was to provide consistent and effective product knowledge training to a disparate workforce spread across different countries and regions, all while accommodating language variations. They needed a solution that could efficiently fill knowledge gaps among associates and ensure a seamless learning experience that fit into their busy schedules.
A Customized Learning Solution To Elevate Product Knowledge Training
The North Face selected Wranx, a microlearning platform specializing in personalized learning through Spaced Repetition, to address their training needs. Wranx’s adaptive learning approach automatically identified knowledge gaps and provided tailored learning paths for each individual associate. The platform’s accessibility across devices enabled convenient training deployment to associates located in various stores and regions. Additionally, Wranx worked closely with The North Face to customize the platform, including creating a media hub for on-demand resources and white-labeling the dashboard to reflect The North Face’s brand identity.
Elevated Performance and Sales Growth With Wranx Training Platform
Implementing Wranx resulted in significant improvements for The North Face. They observed a remarkable 73% increase in knowledge retention among employees, along with a notable 50% increase in items per customer basket. Additionally, 80% of learners improved their Certainty Based Marking (CBM) scores, indicating enhanced confidence and accuracy in retail-based knowledge. Associates attributed their improved product knowledge retention to Wranx’s unique use of Spaced Repetition, which facilitated better communication with customers and ultimately enhanced the in-store customer experience. These positive outcomes underscored the effectiveness of The North Face’s training program enhanced by Wranx in driving employee performance and customer satisfaction.
Increase product knowledge, customer satisfaction and sales with Wranx staff training platform!
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