CASE STUDY
The North Face
Discover how The North Face utilized Wranx to enhance brand knowledge and advocacy among retailers.
CASE STUDY
The North Face
Discover how The North Face utilized Wranx to enhance brand knowledge and advocacy among retailers.
Industry
Retail
Main challenge
Improve brand knowledge among retailers
Key Benefit
Significantly increased advocacy at various stores
A renowned outdoor apparel and equipment company, dedicated to providing high-quality gear for adventurers and athletes alike.
%
learner engagement
%
said Wranx helped improve their role
Renowned for its innovative outdoor gear, The North Face prides itself on offering technically advanced products ranging from performance apparel to footwear. With a distribution network spanning retail stores, websites, and collaborations with retailers, fostering strong connections with shop floor associates is paramount. These associates play a crucial role in recommending products, necessitating in-depth brand knowledge.
“Wranx has been a great partner. I think the aspect I have been most impressed by is their willingness to innovate and also understand our business. They want to make sure that the platform is working for our business as much as possible. We have been able to work on several special projects in order to accomplish this. We are excited about how we can work together to create the most engaging training website in the outdoor industry.”
Matt O’Grady, Senior Training Manager – The North Face
%
learner engagement
%
said Wranx helped improve their role
Renowned for its innovative outdoor gear, The North Face prides itself on offering technically advanced products ranging from performance apparel to footwear. With a distribution network spanning retail stores, websites, and collaborations with retailers, fostering strong connections with shop floor associates is paramount. These associates play a crucial role in recommending products, necessitating in-depth brand knowledge.
“Wranx has been a great partner. I think the aspect I have been most impressed by is their willingness to innovate and also understand our business. They want to make sure that the platform is working for our business as much as possible. We have been able to work on several special projects in order to accomplish this. We are excited about how we can work together to create the most engaging training website in the outdoor industry.”
Matt O’Grady, Senior Training Manager – The North Face
The North Face Needed To Enhance Brand Knowledge And Advocacy Among Retailers
The North Face previously utilized a pro deal platform for their reward program but encountered challenges in understanding their user base and ensuring access for employees. Additionally, they faced barriers in effectively conducting training.
“Wranx is exactly what we were looking for when we needed to improve our training offerings to our wholesale accounts. They bent over backwards to ensure that what we needed is what they could, would and did provide. Being part of a large corporation, it took a long time for us to get buy-in and approval to move forward with Wranx and Wranx was so patient with this process!.”
Leveraging Wranx As A Pro Deal Platform For Retailer Engagement
Partnering with Wranx, The North Face devised a project plan aligned with their training objectives. Wranx implemented a validation process for new users to access discounts through a dedicated portal and categorized learners into team and store cohorts. A customized and branded learning platform was created, incorporating a media hub for on-demand resources and converting product content into modules for the platform.
Training was delivered in the form of ‘daily drills’ with associates receiving reminders to complete their training. Self-enrollment allowed associates to choose modules, with engagement required at least once every 30 days to qualify for discounts. In-app communication tools facilitated engagement and sharing of new modules and discounted products.
Elevating Brand Advocacy and Employee Confidence with Wranx
The implementation of Wranx resulted in outstanding employee engagement, with 97% actively participating on the platform and 73% qualifying for employee discounts. Over 2.2 million questions were answered, and 7,000 hours of training were delivered. Feedback highlighted a seamless learning experience, enabling associates to enhance their product knowledge and confidently interact with customers. Notably, 96% expressed confidence in excelling in their roles with Wranx.
“The effort required by the shop employees is minimal but the payoff is exceptional! Every single person that we have worked with has shown a genuine interest in what we are doing, asks great questions and gives 110% back to us. Even though we are in very different time zones the Wranx team ALWAYS responds in less than 24 hours!”
Through collaboration with Wranx, The North Face successfully enhanced employee engagement and product knowledge, reinforcing its position as a leader in the outdoor gear industry.
The North Face Needed To Enhance Brand Knowledge And Advocacy Among Retailers
The North Face previously utilized a pro deal platform for their reward program but encountered challenges in understanding their user base and ensuring access for employees. Additionally, they faced barriers in effectively conducting training.
“Wranx is exactly what we were looking for when we needed to improve our training offerings to our wholesale accounts. They bent over backwards to ensure that what we needed is what they could, would and did provide. Being part of a large corporation, it took a long time for us to get buy-in and approval to move forward with Wranx and Wranx was so patient with this process!.”
Leveraging Wranx As A Pro Deal Platform For Retailer Engagement
Partnering with Wranx, The North Face devised a project plan aligned with their training objectives. Wranx implemented a validation process for new users to access discounts through a dedicated portal and categorized learners into team and store cohorts. A customized and branded learning platform was created, incorporating a media hub for on-demand resources and converting product content into modules for the platform.
Training was delivered in the form of ‘daily drills’ with associates receiving reminders to complete their training. Self-enrollment allowed associates to choose modules, with engagement required at least once every 30 days to qualify for discounts. In-app communication tools facilitated engagement and sharing of new modules and discounted products.
Elevating Brand Advocacy and Employee Confidence with Wranx
The implementation of Wranx resulted in outstanding employee engagement, with 97% actively participating on the platform and 73% qualifying for employee discounts. Over 2.2 million questions were answered, and 7,000 hours of training were delivered. Feedback highlighted a seamless learning experience, enabling associates to enhance their product knowledge and confidently interact with customers. Notably, 96% expressed confidence in excelling in their roles with Wranx.
“The effort required by the shop employees is minimal but the payoff is exceptional! Every single person that we have worked with has shown a genuine interest in what we are doing, asks great questions and gives 110% back to us. Even though we are in very different time zones the Wranx team ALWAYS responds in less than 24 hours!”
Through collaboration with Wranx, The North Face successfully enhanced employee engagement and product knowledge, reinforcing its position as a leader in the outdoor gear industry.
Enhance brand knowledge and advocacy through the Wranx employee learning platform!
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