PSA Peugeot Citroën

Learn how PSA Peugeot Citroën improved employee knowledge, engagement and saved over £2.5m on training centers for their dealership employees


PSA Peugeot Citroën had a five-year plan to overhaul training across their business. They wanted to create excitement around staff learning in their European dealerships and ensure that all employees were engaged actively engaged and enjoyed learning about their new cars and features.


By utilizing Wranx microlearning platform, PSA Peugeot Citroën were able to offer their employees quickfire training that takes just 2 minutes per day to complete. The app utilizes a scientifically proven learning technique called Spaced Repetition which increases knowledge long term. 


The car manufacturer reduced the use of classroom-style training centers, opting for a hybrid model of face-to-face training reinforced with regular e-learning. Resulting in a staggering 91% increase in knowledge, a 92% increase in learner enjoyment and a 53% reduction in training time. By switching their focus to online learning with Wranx, PSA Peugeot Citroën saved over £200,000 in training overheads in the UK alone.


increase in knowledge


increase in learner enjoyment 


reduction in training time


reduction in training overheads

“Our ultimate goal is to increase sales of our vehicles and to do this we needed a learning application which fully engaged with our staff. The immersive gaming aspects of Wranx reward staff for training for a short time every day and the achievements like badges and points motivate them to keep coming back.”

Phillip Price, Virtual Academy Operations – PSA Peugeot Citroën

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