CASE STUDY
PSA Peugeot Citroën
Discover the remarkable journey of PSA Peugeot Citroën as they revolutionized employee knowledge, engagement, and slashed training costs by over £2.5 million for their dealership employees.
CASE STUDY
PSA Peugeot Citroën
Discover the remarkable journey of PSA Peugeot Citroën as they revolutionized employee knowledge, engagement, and slashed training costs by over £2.5 million for their dealership employees.
Industry
Automotive
Main goal
Increase car sales
Key Benefit
Reduced training overheads
PSA Peugeot Citroën is a renowned French automotive manufacturer known for its innovative vehicles and commitment to cutting-edge technology.
%
increase in knowledge
%
reduction in training time
PSA Peugeot Citroën, one of Europe’s foremost car manufacturers, embarked on a journey to revolutionize employee training as part of its ambitious five-year plan. By integrating the innovative learning platform, Wranx, the company aimed to inject excitement and effectiveness into its training initiatives while driving engagement across its dealerships.
“The immersive gaming aspects of Wranx reward staff for training for a short time every day and the achievements like badges and points motivate them to keep coming back.”
Phillip Price, Virtual Academy Operations – PSA Peugeot Citroën
%
increase in knowledge
%
reduction in training time
PSA Peugeot Citroën, one of Europe’s foremost car manufacturers, embarked on a journey to revolutionize employee training as part of its ambitious five-year plan. By integrating the innovative learning platform, Wranx, the company aimed to inject excitement and effectiveness into its training initiatives while driving engagement across its dealerships.
“Our ultimate goal is to increase sales of our vehicles and to do this we needed a learning application which fully engaged with our staff. The immersive gaming aspects of Wranx reward staff for training for a short time every day and the achievements like badges and points motivate them to keep coming back.”
Phillip Price, Virtual Academy Operations – PSA Peugeot Citroën
Key Challenges:
PSA Peugeot Citroën faced the challenge of ensuring consistent and engaging training across its extensive network of dealerships spanning multiple European sites. The company sought to streamline its training processes while fostering a culture of continuous learning and improvement among its workforce.
“Our ultimate goal is to increase sales of our vehicles and to do this we needed a learning application which fully engaged with our staff.”
A World-Class Solution:
To address these challenges, PSA Peugeot Citroën adopted Wranx, a learning platform that combines scientifically proven interval learning techniques with interactive gaming elements. By leveraging Wranx’s spaced repetition methodology, employees could engage in bite-sized training sessions lasting just two minutes per day. This approach ensured that knowledge was reinforced at optimal intervals, maximizing long-term retention.
“I think it’s a great way to refresh your memory and pick up new information – a pleasure to use.”
Impressive Results:
Since implementing Wranx, PSA Peugeot Citroën has witnessed remarkable improvements in various aspects of its operations. By consolidating four training centers into one Virtual Training Academy in Coventry, the company achieved significant cost savings of over £2.5 million. Additionally, qualification rates saw a notable increase of 14%, indicating enhanced employee proficiency and readiness.
Moreover, the adoption of Wranx contributed to a 17% improvement in ‘mystery shop’ results, highlighting the positive impact of enhanced training on customer experience. The gamified nature of Wranx, coupled with its immersive gaming elements, incentivized employees to participate in daily training activities and stay motivated to excel.
Through the strategic implementation of Wranx, PSA Peugeot Citroën has successfully transformed its employee training approach, driving engagement, and achieving tangible results. By embracing innovative technologies and harnessing the power of gamification, the company has set a benchmark for effective training practices in the automotive industry.
Key Challenges:
PSA Peugeot Citroën faced the challenge of ensuring consistent and engaging training across its extensive network of dealerships spanning multiple European sites. The company sought to streamline its training processes while fostering a culture of continuous learning and improvement among its workforce.
“Our ultimate goal is to increase sales of our vehicles and to do this we needed a learning application which fully engaged with our staff.”
A World-Class Solution:
To address these challenges, PSA Peugeot Citroën adopted Wranx, a learning platform that combines scientifically proven interval learning techniques with interactive gaming elements. By leveraging Wranx’s spaced repetition methodology, employees could engage in bite-sized training sessions lasting just two minutes per day. This approach ensured that knowledge was reinforced at optimal intervals, maximizing long-term retention.
“I think it’s a great way to refresh your memory and pick up new information – a pleasure to use.”
Impressive Results:
Impressive Results:
Since implementing Wranx, PSA Peugeot Citroën has witnessed remarkable improvements in various aspects of its operations. By consolidating four training centers into one Virtual Training Academy in Coventry, the company achieved significant cost savings of over £2.5 million. Additionally, qualification rates saw a notable increase of 14%, indicating enhanced employee proficiency and readiness.
Moreover, the adoption of Wranx contributed to a 17% improvement in ‘mystery shop’ results, highlighting the positive impact of enhanced training on customer experience. The gamified nature of Wranx, coupled with its immersive gaming elements, incentivized employees to participate in daily training activities and stay motivated to excel.
Through the strategic implementation of Wranx, PSA Peugeot Citroën has successfully transformed its employee training approach, driving engagement, and achieving tangible results. By embracing innovative technologies and harnessing the power of gamification, the company has set a benchmark for effective training practices in the automotive industry.
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